Automation & AI Consultancy · Alberta, Canada

Your business
runs you.
Let's fix that.

You started your business to create freedom — not to drown in tasks that could run themselves. We build the automations and AI systems that give you your time back.

40+
Hours saved per client, per month
3
Industries served across North America
2
Real experts. Not a dev factory.
What clients tell us
"I went from 3 hours of admin a day to less than 20 minutes. I didn't realise how much I was doing manually until it just… stopped."
R
K
Built by Rielly & Kirsty Medcke
Leduc, Alberta · Est. 2024

You didn't start a business
to become its busiest employee.

Most small business owners are stuck doing work their business should be doing for them. Here's what we hear every week:

"I'm working nights and weekends just to keep up."

Manual tasks are eating your growth hours. Every hour spent copy-pasting, chasing leads, or manually posting is an hour not spent on strategy.

🔄

"I know I should automate — I just don't know where to start."

AI and automation feel overwhelming when you're running the show solo. You need someone to tell you what to do and actually set it up.

💸

"I've tried tools before. They never stick."

Tools without strategy are expensive subscriptions. We build systems that fit how your business actually works — not the other way around.

Custom solutions.
Tangible results.

01

Business Process Optimisation

We map your workflows, find the friction, and build automated systems that replace manual effort — from client onboarding to invoicing to follow-ups.

Most Popular
02

Custom Automations

Remove the manual busywork. We connect the tools you're already using today and make them work together, automatically.

Done-For-You
03

Custom AI Agents

A 24/7 employee built for your business — trained on your processes, your systems, and your voice.

High ROI
Who we are

A boutique team.
Enterprise-level thinking.

We're Rielly and Kirsty — a husband and wife team based in Leduc, Alberta. Between us we have backgrounds in enterprise operations, tourism, and technical automation. We know what it takes to run a business because we're doing it too.

When you work with Medlin Automations, you're not handed off to a junior developer. You work directly with us — from discovery call to delivery. That's what boutique actually means.

No outsourcing. No templates. No generic solutions.


Rielly & Kirsty
Co-Founders · Medlin Automations

Automation architect meets operations strategist. Together we've helped businesses across Canada reclaim their time and scale without hiring.

We build what your business actually needs
We communicate clearly — no jargon, no runaround
We stick around after delivery
Family first — we get it, we live it

From chaos to clarity
in four steps.

1

Discovery Call

We learn your business, your pain points, and what's eating your time. 30 minutes, no pitch, no pressure.

2

Process Audit

We map exactly where manual work is happening and design your custom automation roadmap.

3

Build & Test

We build your systems, test them thoroughly, and make sure they integrate with how you already work.

4

Launch & Support

Go live with confidence. We train you on everything and stay available when questions come up.

Businesses already
running smoother.

National Motorcoach
Reputation Rhino
Minorco
+ Growing

Ready to stop doing work
your business should do for you?

Book a free 30-minute discovery call. No pressure, no pitch — just an honest conversation about where automation can help.

📍 Serving businesses across Alberta and Canada-wide  ·  +1 (403) 993-7749

What We Do

Stop doing work your
business should do for you.

Every service we offer starts with understanding your business first. No cookie-cutter packages. No unnecessary complexity. Just the right solution, built properly, the first time.

Start Here — It's Free

Free 30-Minute Assessment

Before anything else, we get on a call, learn your business, and tell you exactly where automation can help. You walk away with a written report covering 2–3 tailored technology recommendations — no strings attached.

30-minute call
Written report delivered
2–3 tech recommendations
Zero obligation

Everything is scoped to you.

We don't do off-the-shelf. Every engagement is quoted based on your specific situation, complexity, and goals.

01
Business Process Optimisation

Fix how your business runs — before you automate it.

Bad processes automated are just faster bad processes. We evaluate your workflows first, identify the friction, then optimise everything for automation.

Most businesses are running on processes that made sense two years ago. We map what you're actually doing, cut what's redundant, and redesign the rest so it can run efficiently — with or without automation layered on top.

What you walk away with

  • A full map of your current processes — including what's costing you time and money
  • Identified inefficiencies and a priority-ordered improvement plan
  • Processes redesigned and optimised, ready for automation
  • A leaner operation that scales without needing more headcount

Ideal for: Business owners who feel like they're constantly firefighting, have grown quickly and the cracks are showing, or know something's broken but can't pinpoint what.

02
Custom Automations

Remove the manual busywork — for good.

We connect the tools you're already using today and make them work together, automatically. No more copy-pasting, no more manual follow-ups, no more falling through the cracks.

Whether it's your CRM, your inbox, your invoicing, or your social media — if you're touching it repeatedly by hand, it can be automated. We build the connections that run in the background so you don't have to.

What you walk away with

  • Your existing tools connected and talking to each other automatically
  • Repetitive manual tasks eliminated from your daily workload
  • Custom-built workflows that match exactly how your business operates
  • Hours back every week — consistently, not just once

Ideal for: Owners spending hours on tasks that feel like they should run themselves — follow-ups, data entry, scheduling, reporting, and anything you do more than three times a week.

03
Custom AI Agents

A 24/7 employee built around your business.

Not a generic chatbot. A custom AI agent trained on your processes, your systems, and your voice — that works around the clock so you don't have to.

Custom agents can handle customer enquiries, qualify leads, answer FAQs, process requests, and escalate only what genuinely needs a human. Built specifically for how your business works, not a template dropped on your website.

What you walk away with

  • An AI agent trained on your specific business knowledge and processes
  • 24/7 coverage for customer enquiries, lead qualification, and common requests
  • Fewer interruptions — only genuine issues reach you or your team
  • A consistent, on-brand experience for every person who interacts with your business

Ideal for: Business owners losing time to repetitive customer questions, after-hours enquiries going unanswered, or anyone whose growth is being limited by their own availability.

1

Free Assessment

30-minute call. We learn your business and deliver a written report with our recommendations.

2

Scoped Quote

Based on your situation, we scope the work and give you a clear quote. No surprises.

3

Build & Test

We build your solution, test it thoroughly, and make sure it fits how you actually work.

4

Launch & Support

Go live with confidence. We train you on everything and stay available after delivery.

Let's talk about
what you actually need.

Fill in the form and we'll get back to you within one business day. Not sure which service fits? Just tell us what's frustrating you — we'll figure it out together.

📧
tech@medlinauto.comWe respond within 1 business day
📞
+1 (403) 993-7749Leduc, Alberta, Canada
🕐
Start with a Free AssessmentNo commitment — just an honest conversation

We'll review your message and get back to you within one business day. If you selected the Free Assessment, we'll send you a calendar link to pick a time that works.

You're all set.

We've received your enquiry and will be in touch within one business day.

If you selected the Free Assessment, keep an eye on your inbox — we'll send a calendar link shortly.

Our Story

Built at a
kitchen table.
Meant to last.

We're not a tech agency. We're a husband and wife team from Leduc, Alberta who got obsessed with a question: what if small businesses could work smarter without working harder? Everything we do comes back to that.

R & K
← Add your photo here
Rielly & Kirsty Medcke
Co-Founders, Medlin Automations
📍 Leduc, AB

A kitchen table.
Two laptops. One big idea.

It started the way most good things do — with a conversation that wouldn't end. Rielly was deep into learning Make.com in his spare time, building automations just to see what was possible. Kirsty was at work, fully in the weeds implementing Salesforce Flows for a large enterprise operation and watching the same problems repeat themselves across every team she touched.

One evening it clicked. The tools existed. The knowledge was there. And there were thousands of small business owners drowning in manual work that didn't have to be manual. They just didn't have anyone to build it for them.

So Rielly and Kirsty built Medlin Automations — a boutique consultancy with a simple promise: we treat your business like it's our own, because ours depends on it too.

"We kept seeing the same thing — smart, hardworking people buried under tasks that technology could handle. We just wanted to fix that."
— Rielly & Kirsty Medcke
Ireland

Where it began

Kirsty grew up working in her family's hotel — where service excellence wasn't a training module, it was how you showed up every day.

2015

New country, new chapter

Kirsty immigrated to Canada. A decade in enterprise tourism operations followed — reservations, sales, revenue, and partner operations at scale.

Kitchen
table

The conversation that started it all

Two laptops, one insight: the automation tools that enterprises take for granted are just as powerful for small businesses — they just need someone to build them properly.

Today

Medlin Automations

A boutique AI and automation consultancy helping small businesses across Canada reclaim their time — run by two people who genuinely care about the outcome.

Two people. Complementary superpowers.

Co-Founder
Kirsty
Operations & Strategy Lead

Kirsty grew up in Ireland, where her family ran a hotel. That upbringing didn't just teach her hospitality — it taught her that a smooth operation is felt by everyone, even when they can't explain why.

She spent over a decade inside one of Canada's largest tourism enterprises, moving through reservations, B2B sales, revenue management, and senior partner operations. She knows what broken processes look like at scale, and she knows how to fix them.

At Medlin Automations, Kirsty leads strategy, client relationships, and makes sure every solution actually solves the right problem — not just the obvious one.

10+ years enterprise operations experience
Salesforce, CRM systems & revenue ops
B2B sales & partner management
Degree in International Tourism Management
Co-Founder
Rielly
Technical Lead & Systems Architect

Before Medlin Automations, Rielly worked as a B-pressure welder — a trade that demands precision, system thinking, and getting things right the first time. Those aren't just transferable skills. They're the foundation of how he builds.

He taught himself automation and AI development in his spare time — driven by the same instinct that makes a good tradesperson great: understanding how things connect, where they fail, and how to build them so they last.

Rielly leads every technical build at Medlin. He doesn't patch problems — he engineers solutions that work quietly in the background so you don't have to think about them.

Make.com, Zapier & custom automation architecture
AI agent development & deployment
Systems integration & workflow engineering
Built for precision — gets it right the first time

The things we won't compromise on.

🎯

We solve the right problem

It's easy to build what you ask for. It takes more care to make sure we're solving what's actually holding you back. We take the time to understand before we build.

🔨

We build it properly the first time

Rework is expensive — for you and for us. We take the time upfront to get it right rather than shipping something fast and patching it later.

📣

We communicate clearly

No jargon. No runaround. You'll always know where things are, what we're doing, and why. Clear communication solves most problems before they start.

🤝

You work with us — not through us

There's no account manager between you and the people doing the work. When you email Medlin Automations, Kirsty or Rielly writes back.

📈

We care about your outcome

We measure success by what changes in your business — hours reclaimed, revenue protected, growth unlocked. Not by how many tools we deployed.

🏡

Family first — we mean it

We built this business to be present for our family. We respect that yours matters just as much. We're not chasing vanity — we're building something that lasts.

Think we might be
the right fit for you?

Start with a free 30-minute assessment. We'll learn your business, identify where automation can help, and give you a written report — no strings attached.

📍 Serving businesses across Alberta and Canada-wide  ·  +1 (403) 993-7749